Echobot

Case study: Echobot - ROI after just 2 months

Marketing campaigns that generate new customer inquiries month after month

With a data-based LinkedIn strategy, Echobot has optimized its sales processes and achieved measurable success.

28% more SQLs

More sales qualified leads through optimized LinkedIn campaigns

ROI after 2 months

First deals were achieved after a short campaign runtime

Order value generated via LinkedIn within just a few months

28% more pipeline and 6-digit order volume via LinkedIn!

Before - the initial situation

Echobot, a leading provider of sales and marketing intelligence in Europe, had ambitious goals: The marketing measures should not only increase demo bookings, but also clearly show which channels work most effectively.

The challenges:

Lack of channel transparency: It was unclear whether leads were generated from LinkedIn, partners, Google or sales.
Unqualified MQLs: Collected email addresses were not enough to scale long-term.
Inefficient attribution: Without insight into the performance of individual measures, optimization was difficult.

Our solution

Analysis and optimization

Existing LinkedIn campaigns were analyzed in detail.
New campaign structures and targeted bidding strategies increased efficiency.

Content ads for education and lead generation

Target groups were addressed with informative ads on sales intelligence.
The new content strategy created added value and aroused interest in the solution.

Hybrid attribution for clear insights

Introduction of an attribution system to identify the most effective channels and campaigns.

Email marketing for lead qualification

Development of a content framework with target-oriented communication.
Leads were given valuable insights into the software and its benefits.

Results

“The first deals after just 2 months – and with sustainable growth.”

28 % more SQLs (Sales Qualified Leads) through optimized campaigns.
Clear understanding of channel performance through hybrid attribution.
6-digit order volume via LinkedIn after a few months.

LinkedIn became the central growth channel and was integrated into a multi-channel strategy to ensure long-term results.

Industry:

Duration of the cooperation:

since 2023

Services:

LinkedIn ads, marketing and sales automation, consulting, creative and video creation, Google ads

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