Integra

Case study: Integra Management - More reach, qualified inquiries and shorter sales cycles

1-2 new clients per month with 5-figure order volume and 200 qualified leads in 12 months

With strategic LinkedIn marketing and data-based processes, Integra Management GmbH has increased its visibility, gained qualified leads and achieved impressive results.

200 leads in 12 months

Qualified inquiries generated through LinkedIn marketing

30% shorter sales cycles

Automated processes accelerated the path from first contact to closing

Average order volume in the 5-figure range per closing

An average of 1-2 new clients per month with a 5-figure order volume.

Before - the initial situation

Integra Management GmbH is a specialist in the field of IT solutions and consulting with over 20 years of industry expertise. Due to rapid growth and expansion to new locations, the company faced several challenges:

Inexperience with LinkedIn: LinkedIn was a new channel that needed to be used effectively to generate customer inquiries for software solutions.
Reach and visibility: The company wanted to expand its expertise in the Hamburg area and attract new employees at the same time.
Long sales cycles: The processes from initial contact to closing often took several months.

Our solution

LinkedIn marketing as the main channel:
- Development of a targeted LinkedIn strategy to generate qualified leads.
- Creative ads and video content that highlighted the company’s expertise.
Marketing and sales automation:
- Introduction of automated processes that efficiently qualified leads and prepared them for closing.
- Use of retargeting to address potential customers again and promote conversion.
Employer branding:
- Supplementary campaigns to attract new employees, especially developers, to support the company’s growth.
Content marketing:
- Providing white papers, case studies and expert articles to increase the interest of potential customers and guide them through the funnel.

Results

200 qualified leads in the first 12 months, resulting in 5 new clients.
An average of 1-2 new clients per month with a 5-figure order volume.
30 % shorter sales cycleswhich meant that deals were closed more quickly.
Successful recruiting: Recruitment of 2 new developers within 3 months.
Stronger presence: The reach and awareness among the target group was significantly increased.

Industry:

Duration of the cooperation:

October 2020 – October 2024

Services:

LinkedIn ads, marketing and sales automation, consulting, creative and video creation, Google ads

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