JTL Software

Development of online customer acquisition: first deal after 4 weeks - 6-figure turnover in just 12 months

Fast results through data-driven strategies: How JTL Software is expanding its digital foothold

With more than 300 employees, the company supports both small and large retailers in their digital growth. Thanks to constant innovation, JTL Software is one of the market leaders in the DACH region.

First deal after 4 weeks

New customer acquisition via paid social starting in the first month

25% more meetings

Booked discovery calls increased after 3 months through creative and targeting optimization

Cost per booked appointment sustainably reduced through hybrid tracking

Paid social as a success factor: from target group analysis to the 6-figure pipeline

Before - the initial situation

JTL Software was faced with the task of expanding its existing growth through a new, digital sales channel. While the offline business was stable, the internal team lacked the resources and expertise to build and effectively implement targeted paid social campaigns. The aim was to create a continuous pipeline of high-quality leads and optimize the customer journey online.

Our solution

Analysis & target group definition: – Identification of ideal customer profiles (ICP) and detailed market and target group analysis.
Development of a paid social strategy: – Strategic placement on LinkedIn and Meta to reach B2B decision makers as well as influencers within the target industry.
Creation of attractive content: Conception and production of case studies, informative video ads, and engaging carousel posts. Storytelling that highlights the USP and concrete value propositions.
Personalized landing pages: A/B testing of various landing pages to continuously improve the conversion rate. Dedicated pages for “Free Trial” offers and “Book-a-Call” CTAs to maximize qualified leads.

Precise performance measurement: Implementation of hybrid tracking for precise attribution of touchpoints. Real-time campaign monitoring to quickly implement optimizations and reduce the cost-per-meeting.

Results

Within the first 4 weeks: the first new customer acquired via Paid Social.

After 3 months: 25% increase in booked meetings thanks to continuous optimization of creatives and target group segments.
After 12 months: 6-digit deal volume generated through paid social.
Costs per booked meeting under €200: – Thanks to the data-driven approach and hybrid attribution, it was possible to prove exactly which campaigns had the greatest sales impact.
Long-term scaling: – Build a sustainable online customer acquisition system that continuously generates leads and exceeds growth targets.

The collaboration enabled JTL-Software to build a digital foothold and establish a hybrid customer journey. Thanks to the targeted paid social approach and clear data analysis, it was not only possible to significantly increase new customer business, but also to efficiently optimize the cost-per-meeting.

Industry:

IT Software

Duration of the cooperation:

December 2023 – January 2025

Services:

LinkedIn ads, marketing and sales automation

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