Starting point, objectives and solution approach
Before - the initial situation
New clients had primarily been acquired through personal referrals and direct sales. In a specific target industry, relevant references were also lacking, which made new customer acquisition more difficult.
At the same time, too few qualified leads were available to build a stable sales pipeline.
Our solution
The previous generic campaign approach was replaced with a targeted structure. Campaigns were divided thematically and linked to specific landing pages to enable more precise targeting.
In parallel, tracking was expanded to enable more detailed analysis of campaign performance. The combination of LinkedIn and Google campaigns proved particularly effective, as both channels were able to benefit from each other.
In addition, budget allocation was adjusted dynamically to achieve more conversions depending on demand and project phases, while keeping budget usage efficient.
Results
Through the structured build-out of a sales funnel, qualified leads were generated and decision-makers at industrial and commercial companies were reached.
The combination of LinkedIn and Google campaigns led to a more stable lead pipeline and improved visibility within the relevant target group.
Industry:
Duration of the cooperation:
Services:
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Company:
Industry:
Duration of the cooperation:
Services:
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