Group 1 – Inno ONE
Moonfare

Moonfare case study - Winning more ICP customers with LinkedIn

Scale, grow, dominate - with the right LinkedIn strategy.

With targeted LinkedIn campaigns and a well thought-out funnel strategy, Moonfare has achieved impressive results – while maintaining the same advertising budget.
Moonfare case study: LinkedIn video ads on two smartphone screens
Kundens3 1 Blau – Kundenlogo | Referenzkunde der Inno ONE B2B Marketing Agentur

Company:

Moonfare

Industry:

Fintech

Duration of the cooperation:

July 2021 to January 2023

Services:

LinkedIn ads, marketing and sales automation, consulting, creative and video creation, Google ads

85% more leads through LinkedIn Ads and lead closure rate increased by 25%

Before - the initial situation

Moonfare is a leading global fintech company that provides private investors with access to first-class private equity funds. With over 140 employees and a presence in almost 20 countries, the company had ambitious growth targets.
However:

  • In-house and full-service strategies did not produce satisfactory results.
  • LinkedIn was not used as a strategic sales channel.
  • Demand for private equity investments increased, but lead quality remained unsatisfactory.

Our solution

We have developed a comprehensive strategy to help Moonfare reach new heights:

  1. Analysis and optimization:
    • Existing campaign structures were redesigned from scratch.
    • Target group targeting and bidding strategies have been optimized to achieve maximum efficiency.
  2. Awareness through video content:
    • Production and playout of targeted videos that appeal to potential investors.
    • More touchpoints created to reach stakeholders on different channels.
  3. The ONE method:
    • Complete funnel management for target group dominance.
    • Integration of e-mail marketing and CRM to optimally address prospective customers.

Results

“The results speak for themselves.”

  • 85 % increase in registered users with no change in ad spend.
  • Three times more customers via LinkedIn than before.
  • Lead prices reduced – despite scaling
  • Higher closing rates for the sales team thanks to the quality of the leads

Fun Fact: The quality of the leads was better than ever before.

The new measures enabled Moonfare to scale ad spend without jeopardizing profitability. The combination of creative content and data-driven optimization made the difference.

Creative Showcase