NEXperts – Platform for AI Expertise

Scalable lead generation in the AI market through webinars and content strategy

NEXperts helps companies use artificial intelligence strategically. But at the launch of the new product portfolio, digital visibility was missing.

Together, we prepared the market entry in the highly competitive training and consulting environment: with targeted lead generation via LinkedIn Ads, content-matched webinars, and the build-up of the brand as a thought leader in AI transformation. The result: over 250 qualified leads in just three months and a strong positioning within the relevant target groups.

250 leads in 12 weeks

Qualified B2B leads were generated through webinars and LinkedIn Ads

€50 cost per lead

Average lead costs across all campaigns

More than half of the leads booked a discovery call after attending the webinar

Digital lead strategy for NEXperts: >250 AI leads in 12 weeks

Before - the initial situation

NEXperts is a platform for AI expertise offering training, workshops, and consulting around the use of artificial intelligence in organizations. The technical know-how was in place, but new customer acquisition had almost exclusively relied on personal referrals and a few key accounts. A structured, digital acquisition strategy was missing.

In parallel, a new product portfolio consisting of modular training, workshops, and consulting services was being built, which needed to be actively positioned in the market. The competitive environment was intense with many established providers. Target groups were diverse but often not yet ready to implement:

C-level, HR, IT, and compliance departments showed interest but hesitated when it came to implementation.
The need for guidance and tangible value was high.

NEXperts wanted to overcome this challenge with a clear positioning, digital visibility, and a scalable lead strategy for the new training offering.

Our solution

For NEXperts, we developed a digital strategy built on precise audience targeting, high-quality content, and measurable results:

Webinars as lead magnets: 6 target-group-specific webinars covering topics such as AI in project management, the AI Act, and value drivers. Promoted via LinkedIn Ads (>100,000 contacts per target group). Approx. 20% of attendees booked appointments directly.
Whitepaper campaigns: Two thematic whitepapers (marketing & HR). A total of 66 qualified leads for lead nurturing & follow-up.
Thought leadership & reach: Personal CEO ads for positioning as a thought leader. Building visibility and trust in the B2B environment.
Clear content positioning: AI as a concrete business topic rather than a buzzword. Content with direct value for HR, IT, compliance & C-level.

Results

Despite broad target groups and complex topics, the campaign was able to deliver strong results in a short time:

Performance at a glance

>250 qualified leads in just 12 weeks
Avg. cost-per-lead: €50
Appointment rate: approx. 60%, particularly strong at C-level & HR

Brand building & reach

Significant increase in brand awareness on LinkedIn
Successful positioning as a relevant provider in the AI training market
Foundation created for data-driven scaling of future campaigns

Industry:

Training / Consulting / AI transformation

Duration of the cooperation:

12 weeks

Services:

LinkedIn Ads, marketing automation, consulting, creatives & video, Google Ads

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