Tyrolite

Targeted lead generation for Tyrolit: Introduction of a LinkedIn Account-Based Marketing (ABM) strategy

Identification and targeted approach of key companies and decision-makers in the sanding equipment sector

With over 4,500 employees and 30 production sites worldwide, the company offers more than 80,000 products and holds over 500 international patents.

Daily leads

Continuously qualified contacts were won through LinkedIn ABM campaigns

Reduced lead costs

Optimized campaigns reduced costs while increasing effectiveness

Targeted outreach led to regular inbound inquiries from decision-makers in the target market

Significant success in online lead generation

Before - the initial situation

Tyrolit was faced with the challenge of generating qualified leads for specific products such as sanding equipment via LinkedIn. Previous LinkedIn campaigns hardly generated any leads and caused high costs without any significant contribution to sales. The aim was to reach the right decision-makers in the EMEA region and fill the sales pipeline with relevant contacts.

Our solution

Optimization of LinkedIn campaigns: – Analysis and realignment of existing campaigns to increase efficiency and reduce costs.
Introduction of an account-based marketing (ABM) strategy: – Identification and targeted approach of key companies and decision-makers in the sanding equipment sector.
Personalized approach: – Development of customized content and messages that address the specific needs and challenges of the target group.

Geographic focus: – Implementation of campaigns in the EMEA region to optimize the use of regional market potential.

Results

Increase in lead generation: Thanks to the optimized LinkedIn campaigns and the ABM strategy, qualified leads were generated qualified leads daily from renowned companies on a daily basis.
Acquiring major customers: The targeted approach led to the acquisition of major customers in the EMEA region.
More efficient use of the budget: Previously, LinkedIn measures generated high costs with no sales impact; optimization reduced costs and increased effectiveness.
Regular incoming orders: The new approach made it possible to regularly win orders from the right decision-makers and fill the sales pipeline on a sustainable basis.