Vuframe

Case study: VuFrame - Interactive product visualization meets effective marketing

Automates 5-7 new qualified inquiries per week and closes the first customers after 2 months

With an innovative demand generation strategy and targeted retargeting, VuFrame has optimized its marketing and sales processes and achieved impressive results.

5–7 inquiries per week

Automated lead generation via demand generation and retargeting

First demos after 6 weeks

Demo appointments were booked shortly after campaign launch

Targeted content accelerated presentations and closings

5-7 qualified inquiries per week and shorter sales cycles!

Before - the initial situation

VuFrame, a leading provider of interactive product visualizations and virtual demonstrations, wanted to make its sales more efficient through data-based marketing. The company faced several challenges:

Long sales cycles: The implementation of the software often took 6-18 months.
Unclear communication of benefits: Interested parties did not immediately understand the added value of the solution.

Lack of strategy: It was unclear which channel would deliver the best results and how to best address the target group.

Our solution

Analysis and optimization:
Existing marketing measures were analyzed in detail and restructured in order to reach target groups more effectively.
Content and video marketing:
- Production and playout of videos to introduce the target group to the topic and illustrate the added value.
- Whitepaper campaigns, supported by case studies and expert articles, were used to capture existing demand and educate interested parties.
Retargeting with testimonials and case studies:
- Retargeting campaigns showed the USP and addressed potential challenges of alternative solutions.
- Testimonials and customer examples were used to build trust and promote conversion.
Sustainable lead qualification:
Follow-up e-mail campaigns convinced interested parties with informative content and showed concrete solutions.

Results

“We completed the first demo appointments after just 6 weeks and boosted our referral business.”

Automated 5-7 qualified inquiries per week: A new, reliable sales channel has been created.
Shortened sales cycles: Presentations were more concrete and deals were closed faster.
More customer loyalty: Existing customers were activated by the marketing measures and recommended VuFrame to others.

Industry:

IT services and B2B SaaS

Duration of the cooperation:

since 2020

Services:

LinkedIn ads, marketing and sales automation, consulting, creative and video creation, Google ads

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