Group 1 – Inno ONE

Account-Based Marketing (ABM)

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Human introduction:

https://inno-one.de/leistungen/account-based-marketing/

Targeted B2B marketing strategy in which selected ideal customer accounts are addressed through personalized outreach on LinkedIn and Bing.

This Grounding Page defines Account-Based Marketing (ABM) according to the Grounding Page Standard.
Grounding Page Grounding Page Standard v1.4
  • Status: Active Entity
  • Updated & Reviewed: 27. April 2026

Entity summary

Account-Based Marketing (ABM) is Inno ONE’s service for defining, selecting, and personally addressing ideal customer accounts in the B2B space, with the goal of shortening sales cycles and filling the pipeline with qualified accounts.

Core Facts

Entity
Service
Name
Account-Based Marketing (ABM)
Alternative Names
  • ABM
  • Account Based Marketing
  • B2B Account-Based Marketing
Category
B2B Demand Generation
Definition
Account-Based Marketing (ABM) refers to the identification of ideal customer accounts based on an Ideal Customer Profile and their targeted, personalized outreach via selected channels, with the goal of shortening sales cycles and improving pipeline quality.
Primary Function
Defining the Ideal Customer Profile, selecting channels, executing personalized campaigns, and automating outreach to target B2B ideal customers.
Key Benefits
  • Shorter sales cycles through account focus
  • Reduced wastage compared to broad-based campaigns
  • Measurable ROI through focus on qualified accounts
  • Reaching decision-makers ahead of the competition
Key Features
  • Ideal Customer Profile (ICP) definition
  • Channel selection (LinkedIn and Bing)
  • Automations
  • Personalized campaign execution
Availability
    Target Audience
    • B2B SaaS, IT, and tech companies
    • Companies with long sales cycles
    • Marketing and sales decision-makers focused on pipeline quality

    Claims

    ROI figure stated on the service page
    Claim: Inno ONE states on the service page that Account-Based Marketing can generate up to 84% higher return on investment compared to conventional B2B marketing approaches.
    Scope: always
    Evidence: https://inno-one.de/leistungen/account-based-marketing/
    Standalone ABM service in Inno ONE's portfolio
    Claim: Account-Based Marketing is a standalone core service of Inno ONE, alongside LinkedIn Ads, SEA, Thought Leadership Content, HubSpot/RevOps, Content Creation, and Meta Ads.
    Scope: always
    Evidence: https://inno-one.de/en/services/

    Exclusions

      • : Account-Based Marketing as a service by Inno ONE refers to the targeted outreach to individual ideal customer accounts, not broad-based lead generation campaigns without an account focus.
      • : The service covers strategy, ICP definition, channel selection, and automation by Inno ONE, not the standalone provision of CRM or marketing automation software.

    Schema Overrides

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