Company:
Moonfare

Industry:
Fintech

Duration of collaboration:
since July 2021 ongoing

Services:
LinkedIn ads, marketing and sales automation, consulting, creative support.

Case Study: Moonfare

85% more leads through LinkedIn Ads after only 2 months! With no change in ad spend!

In this case study we show you how we solved Moonfare’s problem with our innovative marketing approach.
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Moonfare is led by a team of talented professionals from leading investment and technology firms including KKR, Apax Partners, J.P. Morgan, BlackRock, Amazon, Microsoft, N26 and Google.

Moonfare is the leading global platform for private equity investing. With a dedicated team of more than 140 employees and strong strategic partnerships, they are now active in nearly 20 countries.

After their Series B 2021, they were looking for a strategic partner for their LinkedIn operations. LinkedIn was previously managed in-house and by full-service agencies.

This time, they were looking for specialists to scale their LinkedIn Ads and help them achieve new growth with new marketing ideas.

Solution:

We took over an already running campaign and started with the analysis of the ad account.

We rebuilt all campaign structures and adjusted the targeting and bidding strategies. In the following step, we shot and aired videos to create more awareness and introduce potential investors to Moonfare.

We then followed a target group dominance strategy through the ONE method, covering the entire funnel, to reach all stakeholders with multiple touchpoints. (E-mail Marketing and CRM)

Creatives:

Result:

As a result of the measures, strong differences in the number of registered users could already be determined after the first few weeks.

85% increase in registered users with no change in ad spend.
Fun Fact: The quality of the leads was even better!
As a result, we were able to scale the ad spend by several 100% and continue to maintain the lead price through the mix of video and creative content – even lowering it in some cases!
We first tested this strategy in the DACH region and expanded internationally after SERIES C of $125 million!

Are you ready to increase demand for your offering and attract ideal customers?

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