Our current ratings
8 new customers and 200 qualified leads in just 6 months!
The challenge
Solution
Result
28% more pipeline and 6-digit order volume via LinkedIn!
The challenge
Like many other B2B SaaS, Echobot was faced with the challenge of finding out which marketing measures deliver a direct return on investment and generate sales in the long term.
Solution
We took over the current campaign and started by analyzing the ad account. We set up new campaign structures and adapted the targeting and bidding strategies.
Result
5-7 qualified inquiries per week and shorter sales cycles!
The challenge
Goals
1. more inquiries from interested parties who have already dealt with the topics in advance and are more interested in buying.
2. selection of the right online channels with a sustainable strategy.
Result
63 % lower costs per lead and 30 % more SQLs in just a few months.
The challenge
Although the previous marketing campaigns generated MQLs, these were often unqualified and difficult to scale. At the same time, there was a lack of transparency, as it remained unclear through which channels (e.g. LinkedIn, Google, partners or sales) demo appointments were booked. This led to inefficient processes and made it difficult to fill the pipeline in a predictable manner, which ultimately caused growth to stall.
Solution
A detailed analysis of the ad account led to the introduction of new campaign structures and bidding strategies. At the same time, we optimized the lead campaigns and focused on demand generation with content ads and videos. A hybrid attribution system created transparency, and a targeted Google strategy efficiently captured relevant keywords.
Result
With 63% lower costs per qualified lead and simultaneously increased lead quality, 30% more SQLs and pipeline growth as well as the achievement of pipeline targets with 32% less budget, measurable success was achieved. In addition, hybrid attribution ensured full transparency of channel performance and a further increase in efficiency.
Your brand deserves the top spot - Let's shape the path together
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