Account-Based Marketing (ABM)

Don't meet everyone - meet the right people

Have you had enough of countless leads that never become customers? Put an end to long sales cycles, rising acquisition costs and frustrating marketing strategies that don’t deliver results. With Account-Based Marketing (ABM), we bring your pipeline to high performance – targeted, scalable and with measurable ROI.

ABM: What it is - and why you need it

Account-based marketing is the key to your success in the B2B segment. Instead of blindly targeting the masses, ABM focuses on the accounts that really count – your dream customers.

Why ABM?

With ABM, you appeal to decision-makers before your competitors reach them. Your brand becomes unmistakable, your offers irresistible.

Focus on your ideal customers

With account-based marketing, you meet the decision-makers who really count. Experience personalized strategies that shorten sales cycles and fill your pipeline – precisely, measurably, sustainably.

Our method: precise, powerful, individual

How we make you the #ONE in your industry

Ideal Customer Profile (ICP)

We define your desired customers and focus on the accounts that generate real sales.

Strategic content approach

With messages that move exactly your target group, your offer becomes a must-have.

Automated processes

Efficiency and scalability become your new standards through intelligent automation.

Lead and demand generation

We arouse interest before your competitors do – and convert it into leads ready to buy.

Long-term customer loyalty

With strategic content, your brand remains present in the minds of your customers.

The advantages of ABM with Inno ONE

Targeted approach

No irrelevant contacts – only leads that buy.

Efficient sales processes

Shorten your sales cycle by up to 50 %.

Sustainable ROI

Every measure is designed to maximize your investment.

Personal support

No “one-size-fits-all”, but an individual plan for your success.

Your customer list? Soon to be shorter - but infinitely more valuable

ABM is the key to your B2B success. Reach your top accounts with tailored campaigns and maximize your ROI – faster than your competition will notice.

Success that convinces: our case studies

8 new customers and 200 qualified leads in just 6 months!

The challenge

Integra Management GmbH, an IT solutions and consulting company, was facing challenges due to rapid growth: a lack of experience with LinkedIn, limited visibility in the Hamburg area and long sales cycles that slowed growth.

Solution

A targeted LinkedIn strategy with creative ads, video content and automated processes was introduced to efficiently generate leads and shorten sales cycles. In addition, employer branding campaigns promoted the recruitment of new employees, while content marketing with white papers and case studies increased customer interest.

Result

In six months, Integra generated 200 qualified leads, gained 8 new customers and shortened sales cycles by 30%. In addition, two developers were hired and visibility and reach in the market were significantly increased.

28% more pipeline and 6-digit order volume via LinkedIn!

The challenge

Like many other B2B SaaS, Echobot was faced with the challenge of finding out which marketing measures deliver a direct return on investment and generate sales in the long term.

Solution

We took over the current campaign and started by analyzing the ad account. We set up new campaign structures and adapted the targeting and bidding strategies.

Result

Thanks to our measures, the first deals were closed just two months after the launch of the new campaigns. The hybrid attribution made it clear where which inquiries came from and what impact the campaigns had.

5-7 qualified inquiries per week and shorter sales cycles!

The challenge

Vuframe had the challenge of communicating the benefits in such a way that even new prospects would immediately understand what advantage they had. Previously, they had only generated unqualified leads with no intention to buy. This caused marketing costs to explode, but did not result in an optimal ROI.

Goals

1. more inquiries from interested parties who have already dealt with the topics in advance and are more interested in buying.

2. selection of the right online channels with a sustainable strategy.

Result

6 weeks after implementing the revenue marketing framework, the first demo appointments were held with qualified interested parties. The presentation appointments were more concrete and the sales team came to a conclusion more quickly.

63 % lower costs per lead and 30 % more SQLs in just a few months.

The challenge

Although the previous marketing campaigns generated MQLs, these were often unqualified and difficult to scale. At the same time, there was a lack of transparency, as it remained unclear through which channels (e.g. LinkedIn, Google, partners or sales) demo appointments were booked. This led to inefficient processes and made it difficult to fill the pipeline in a predictable manner, which ultimately caused growth to stall.

Solution

A detailed analysis of the ad account led to the introduction of new campaign structures and bidding strategies. At the same time, we optimized the lead campaigns and focused on demand generation with content ads and videos. A hybrid attribution system created transparency, and a targeted Google strategy efficiently captured relevant keywords.

Result

With 63% lower costs per qualified lead and simultaneously increased lead quality, 30% more SQLs and pipeline growth as well as the achievement of pipeline targets with 32% less budget, measurable success was achieved. In addition, hybrid attribution ensured full transparency of channel performance and a further increase in efficiency.

We fill your pipeline with leads ready to buy

Long sales cycles are a thing of the past. With our ABM approach, you address the right customers at the right time and increase your conversion rate sustainably.