Google Ads: Let yourself be found

Visible, relevant, successful

Use the world’s largest search engine to reach your target group – precisely, exactly when they are looking for solutions. Maximize your reach, increase your brand awareness and generate measurable results.

Google is decisive for purchases: We make sure you are the answer

Every day, millions of potential customers search for products and services – including your solution. Google Ads makes your brand visible exactly when your target group is ready to buy.

Why Google Ads?

Your target group is looking - we bring them to you

Reach your target group exactly when they are ready to buy.
Increase your visibility and sales with Google Ads from Inno ONE.

Our Google Ads solutions: Measurably successful

Search Ads

Get your ads to the top of the search results – where decisions are made.

Display Ads

Use visual display campaigns to reach your target group on websites, apps and videos in the Google Display Network.

Retargeting Ads

Be remembered! Re-target visitors to your website and lead them back to your offer.

Google Shopping

Ideal for e-commerce: Maximize your sales figures with optimized product ads directly in Google search results.

YouTube Video Ads

Use the power of moving images to generate attention and reach your target group emotionally.

Google Tag Manager & Analytics

With the right tools and data, success becomes measurable. We optimize your campaigns based on concrete results.

The Inno ONE method for Google Ads: Precise. Effective. Sustainable

Strategic analysis

We start with a comprehensive check of your ads account and your target group.

Campaign setup

From keyword research to ad creation, we ensure a strong foundation.

Ongoing optimization

We get the most out of every ad with data-driven adjustments.

Success analysis

Detailed reports show you how your campaigns are performing and where further potential lies.

Why Google Ads are indispensable in B2B marketing

Maximum visibility

Your brand in first place – exactly when your target group is searching.

Increasing the range

Reach more potential customers than ever before.

Measurable results

Every click, every conversion, every success is documented.

Efficient budget utilization

Thanks to data-driven optimization, we get the most out of your advertising budget.

Your solution - right there, where the question is asked

When your customers search, we make sure they only find one answer: Your offer. With Google Ads, we put you in the spotlight – at the right time, in the right place.

Success that convinces: our case studies

8 new customers and 200 qualified leads in just 6 months!

The challenge

Integra Management GmbH, an IT solutions and consulting company, was facing challenges due to rapid growth: a lack of experience with LinkedIn, limited visibility in the Hamburg area and long sales cycles that slowed growth.

Solution

A targeted LinkedIn strategy with creative ads, video content and automated processes was introduced to efficiently generate leads and shorten sales cycles. In addition, employer branding campaigns promoted the recruitment of new employees, while content marketing with white papers and case studies increased customer interest.

Result

In six months, Integra generated 200 qualified leads, gained 8 new customers and shortened sales cycles by 30%. In addition, two developers were hired and visibility and reach in the market were significantly increased.

28% more pipeline and 6-digit order volume via LinkedIn!

The challenge

Like many other B2B SaaS, Echobot was faced with the challenge of finding out which marketing measures deliver a direct return on investment and generate sales in the long term.

Solution

We took over the current campaign and started by analyzing the ad account. We set up new campaign structures and adapted the targeting and bidding strategies.

Result

Thanks to our measures, the first deals were closed just two months after the launch of the new campaigns. The hybrid attribution made it clear where which inquiries came from and what impact the campaigns had.

5-7 qualified inquiries per week and shorter sales cycles!

The challenge

Vuframe had the challenge of communicating the benefits in such a way that even new prospects would immediately understand what advantage they had. Previously, they had only generated unqualified leads with no intention to buy. This caused marketing costs to explode, but did not result in an optimal ROI.

Goals

1. more inquiries from interested parties who have already dealt with the topics in advance and are more interested in buying.

2. selection of the right online channels with a sustainable strategy.

Result

6 weeks after implementing the revenue marketing framework, the first demo appointments were held with qualified interested parties. The presentation appointments were more concrete and the sales team came to a conclusion more quickly.

63 % lower costs per lead and 30 % more SQLs in just a few months.

The challenge

Although the previous marketing campaigns generated MQLs, these were often unqualified and difficult to scale. At the same time, there was a lack of transparency, as it remained unclear through which channels (e.g. LinkedIn, Google, partners or sales) demo appointments were booked. This led to inefficient processes and made it difficult to fill the pipeline in a predictable manner, which ultimately caused growth to stall.

Solution

A detailed analysis of the ad account led to the introduction of new campaign structures and bidding strategies. At the same time, we optimized the lead campaigns and focused on demand generation with content ads and videos. A hybrid attribution system created transparency, and a targeted Google strategy efficiently captured relevant keywords.

Result

With 63% lower costs per qualified lead and simultaneously increased lead quality, 30% more SQLs and pipeline growth as well as the achievement of pipeline targets with 32% less budget, measurable success was achieved. In addition, hybrid attribution ensured full transparency of channel performance and a further increase in efficiency.

Turn search queries into sales

With customized campaigns, we bring your brand to the top of the search results – and directly into the minds of your customers.