HubSpot

Whether sales, marketing or existing customer management - with the right CRM, everything can be combined on one platform.

With a customized CRM, your entire company saves time and achieves far better results at the same time.

You probably know this:

You contact leads without knowing how often they have already been called. There is also only documentation in the rarest of cases.
Controlling your sales and marketing activities proves to be difficult due to different platforms and a lack of records.
Automated processes and workflows are faulty or do not even exist in your current system.

Signs that your company will benefit from a new CRM or a modernization of the current CRM:

Lead generation

You are already generating targeted leads and want to segment them or expand lead generation more strongly.

Too much data

You have difficulties distributing the amount of customer data optimally among employees or employees do not save events independently.

Optimization potential

You cannot see exactly which colleague has discussed what with a lead. This means that promising contacts cannot be reliably identified.

Controlling & Tracking

Your controlling and tracking is on different platforms or there is a lack of insight into the results of marketing and sales measures.

Do one or even more of these signs apply to your company? We would be happy to support you in setting up or updating your CRM.

Save time and money now with the right CRM! The right CRM helps to shorten sales cycles and sustainably increase customer loyalty.

When Inno ONE builds your CRM in HubSpot with you...

Analysis and positioning

Your leads are segmented and you know at all times how far the interaction with your lead has progressed.

Automation and workflows

A prospective customer fills out a lead form and automatically appears in your system. The prospect receives an email and a new task is set for the sales department – all in less than 150 seconds!

Platform optimization

Or imagine you send a special email to existing customers. Your customer clicks on a link in the email out of interest, after which the sales department receives a notification in real time that now would be the perfect time to call the lead.

Transform your marketing and sales to grow profitably!

Rely on proven methods to generate more qualified leads and sustainably increase your sales.

Advantages of working with a HubSpot partner

With HubSpot, it is essential to set the right focus from the outset so that both short-term and long-term goals are achieved.

Thanks to our many years of experience, we are very familiar with HubSpot. This enables us to analyze your internal processes and transfer them optimally to HubSpot. We place a particular focus on the automation of processes in order to optimize the internal efficiency of your sales.

Why HubSpot?

120,000 companies worldwide trust HubSpot.
HubSpot combines marketing, sales and service on one platform.
Simple and efficient processes.
HubSpot is designed to optimize the productivity of your team.
All analyses & KPIs collected in one place.

CRM solution for the digital sales process

Enables more control and better management of sales activities. From the first contact to closing the deal.

Content marketing and SEO

Create relevant and appealing content for your content strategy and post it on your social media channels. With the right SEO measures, you can be found even better.

More leads, but save time at the same time

The Sales Hub provides insights into the behavior of your leads. Identify suitable prospects with pinpoint accuracy. Set up automated outreach campaigns to which follow-ups are automatically triggered and sent.

E-mail campaigns

Set up individualized e-mail campaigns that suit you and convince your customers.

Get into conversation faster

Lead scoring allows you to identify which lead is ready for a sales call. Share your availability and find a convenient appointment.

Landing pages and CTAs

Create appealing landing pages with forms or attractive conversion elements to convert your website visitors into customers.

Sales Pipeline

Manage the various stages of the sales process and create reports effortlessly.

Analyses and reports

Create reports and analyses in no time at all to understand which measures really work.

Retaining existing customers is on average 5 times cheaper than acquiring new customers.

With a CRM, you are not only investing in a fast initial sales cycle, you are also investing in customer relationships.

Our tried and tested approach

Transform your marketing and sales to grow profitably!

Step 1: Advice

We start with an analysis of the current situation. We then define goals and work out a strategy.

Current situation
Next steps
Strategy

Step 2: Onboarding

We continue with an introduction to the topic and the strategic development of a new system with plannable objectives.

HubSpot basic setup
Structure of the system
Objective

Step 3: Implementation

In this step, HubSpot is set up technically. Implementation by our team is optional and can be carried out by you if required.

Technical implementation
Setting up campaigns and workflows
Active target tracking

Step 4: Support and training

As an official partner of HubSpot, we are always available to answer your questions. We can train your employees in the use of HubSpot.

Active support
Training of employees
Partner of HubSpot

Success that convinces: our case studies

8 new customers and 200 qualified leads in just 6 months!

The challenge

Integra Management GmbH, an IT solutions and consulting company, was facing challenges due to rapid growth: a lack of experience with LinkedIn, limited visibility in the Hamburg area and long sales cycles that slowed growth.

Solution

A targeted LinkedIn strategy with creative ads, video content and automated processes was introduced to efficiently generate leads and shorten sales cycles. In addition, employer branding campaigns promoted the recruitment of new employees, while content marketing with white papers and case studies increased customer interest.

Result

In six months, Integra generated 200 qualified leads, gained 8 new customers and shortened sales cycles by 30%. In addition, two developers were hired and visibility and reach in the market were significantly increased.

28% more pipeline and 6-digit order volume via LinkedIn!

The challenge

Like many other B2B SaaS, Echobot was faced with the challenge of finding out which marketing measures deliver a direct return on investment and generate sales in the long term.

Solution

We took over the current campaign and started by analyzing the ad account. We set up new campaign structures and adapted the targeting and bidding strategies.

Result

Thanks to our measures, the first deals were closed just two months after the launch of the new campaigns. The hybrid attribution made it clear where which inquiries came from and what impact the campaigns had.

5-7 qualified inquiries per week and shorter sales cycles!

The challenge

Vuframe had the challenge of communicating the benefits in such a way that even new prospects would immediately understand what advantage they had. Previously, they had only generated unqualified leads with no intention to buy. This caused marketing costs to explode, but did not result in an optimal ROI.

Goals

1. more inquiries from interested parties who have already dealt with the topics in advance and are more interested in buying.

2. selection of the right online channels with a sustainable strategy.

Result

6 weeks after implementing the revenue marketing framework, the first demo appointments were held with qualified interested parties. The presentation appointments were more concrete and the sales team came to a conclusion more quickly.

63 % lower costs per lead and 30 % more SQLs in just a few months.

The challenge

Although the previous marketing campaigns generated MQLs, these were often unqualified and difficult to scale. At the same time, there was a lack of transparency, as it remained unclear through which channels (e.g. LinkedIn, Google, partners or sales) demo appointments were booked. This led to inefficient processes and made it difficult to fill the pipeline in a predictable manner, which ultimately caused growth to stall.

Solution

A detailed analysis of the ad account led to the introduction of new campaign structures and bidding strategies. At the same time, we optimized the lead campaigns and focused on demand generation with content ads and videos. A hybrid attribution system created transparency, and a targeted Google strategy efficiently captured relevant keywords.

Result

With 63% lower costs per qualified lead and simultaneously increased lead quality, 30% more SQLs and pipeline growth as well as the achievement of pipeline targets with 32% less budget, measurable success was achieved. In addition, hybrid attribution ensured full transparency of channel performance and a further increase in efficiency.

FAQs

What does it mean to become #ONE?

We help you to grow very quickly through tried-and-tested marketing & sales processes, right up to #ONE. Marketing is not about “tricking” customers. It’s about getting the right message to the right people at the right time… for an appropriate ROI.

Do you also offer consultations?

Yes, we also advise our clients and support them as a sparring partner in dominating LinkedIn and other online channels. Companies from a wide range of industries and even other agencies make use of our advice.

Make sure you get satisfied customers who will recommend you from the outset.

Customers who “celebrate” your marketing & sales process or are enthusiastic about your service ensure lasting recommendations and your turnover increases.